Privacy Policy

TruWe is operated by OMKARA NUTRACEUTICALS PRIVATE LIMITED. This notice explains how we handle personal information at truwe.in. Business and contact details appear below. Reading this notice, browsing or placing an order does not itself grant consent to optional tracking, health-related processing or promotional messages.

1. Information and purposes

• Orders and accounts: name, contact details, delivery address, products, payment references and order history support checkout, payment reconciliation, delivery, refunds, account access and customer service.
• Requested reservations and support: contact details, reservation information and your messages allow us to answer and provide the service you request. Avoid sending unnecessary medical details in free text.
• Optional wellness tools: quiz answers may include age, diet, cycle information, health conditions and other health-related details. Answers, recommendations and diet plans may be stored and linked to the contact or account details you provide. These are more than ordinary product preferences. Use these features only if you are an adult; do not submit another person's health information.
• AI-assisted features: information supplied to a diet-plan or chat feature may be processed by the configured AI service to generate a response. The feature-specific notice should explain the information sent and the provider before sensitive information is submitted. Do not enter identification documents, payment credentials or unnecessary medical history. AI responses are not medical advice.
• Optional analytics: consented measurements can include visitor/session identifiers, pages, product interactions, referral information and conversion events. They help us understand use of the store.
• Optional advertising: consented events and identifiers can support advertising measurement and personalisation. Matching identifiers may include hashed contact details; hashing does not make personal data anonymous.
• Security and records: necessary technical information, transaction records and support history help prevent abuse, protect accounts and meet legal obligations.
• Reviews, rewards and partners: reviews or photos you choose to publish, loyalty records, referral relationships and partner or payout details are processed for the relevant feature.

2. Separate choices

Essential cart, authentication, payment and security functions do not depend on optional tracking consent. Analytics and Advertising have separate controls in Privacy settings. Promotional WhatsApp, email and browser-notification permissions are separate from tracking and from one another. Requesting an OTP, reservation, diet plan or order update is not permission for unrelated offers.

Health-related questions should be answered only after the feature explains their purpose and obtains the required separate permission. You may choose not to use an optional wellness tool and still shop. Withdrawal may prevent us from continuing a feature that needs that information, but does not prevent ordinary shopping.

3. Marketing across Omkara brands

If you separately opt in to company-brand marketing, OMKARA NUTRACEUTICALS PRIVATE LIMITED may use your contact details and chosen channels to send offers and product updates about TruWe and all current and future brands operated by that company. WhatsApp, email, SMS, promotional calls and browser notifications are separate optional choices. Selecting one does not authorise the others. Browser notifications also require permission from your browser. This choice is not a condition of purchase, reservation or use of ordinary store services.

This permission does not authorise sharing your details with independently owned companies, using health answers or AI conversations for marketing, or optional advertising tracking. Earlier permission limited to TruWe is not automatically expanded to other brands. A future brand with a materially different marketing purpose needs a fresh choice. Every promotional contact should identify Omkara and the relevant brand. Applicable telecom preferences and other channel requirements still apply. Withdraw a channel or all company-brand marketing through the relevant unsubscribe or STOP control, or contact admin@truwe.in. Necessary service messages remain separate.

4. Recipients and sharing

Information is shared as needed with hosting and database services, payment processors such as Razorpay, delivery partners such as Shiprocket, invoicing services, messaging/support providers and configured AI providers for the requested feature. Google analytics/advertising tools and Meta advertising tools receive optional measurement data only under the applicable permission and platform restrictions. A server-side advertising event requires permission too.

We may disclose records to authorities where legally required. Providers may process information in locations outside India, subject to applicable safeguards and transfer rules. A provider's independent services are governed by its own terms. We do not sell or rent personal data.

5. Cookies, browser recognition and withdrawal

Essential storage keeps your cart, session and privacy choices working. Optional cookies and similar identifiers support measurement or advertising. Where optional browser recognition is used, an identifier derived from browser/device characteristics can recognise repeat visits and link interest or saved-cart information. This is personal-data processing even when the identifier is opaque.

Use Privacy settings to change your choices. Rejecting optional categories leaves ordinary shopping available. Browser controls can also clear storage; clearing essential storage may sign you out or remove a locally saved cart. Withdrawal stops future optional processing, but cannot undo information already lawfully processed. Contact us about removal of linked records.

6. Retention

Retention depends on the purpose and applicable obligations. Order, invoice and accounting records can need longer retention than optional analytics, wellness answers or marketing records. We do not apply a blanket eight-year period to all personal data. A deletion response will identify any records retained, the reason and the applicable period or criterion. Minimal suppression records may be needed to honour an opt-out. Backup removal follows the applicable backup cycle and legal preservation requirements.

7. Security

We use technical and organisational safeguards appropriate to the information and purpose, including access restrictions and encrypted connections. No system can guarantee absolute security. Do not send passwords, OTPs, payment PINs or full card details to support.

8. Requests and complaints

For access, correction, deletion, withdrawal or a privacy complaint, email privacy@truwe.in. If you cannot use the registered email address or have a phone-only account, include the relevant phone or order reference so we can arrange proportionate verification. See privacy and deletion requests for the process. You may also contact hello@truwe.in to route a request.

9. Children

Purchasing and account use are intended for adults aged 18 or above. A children's product is purchased through an adult's own details; it does not authorise collection of a child's health profile. Do not submit personal or health information about a child through the quiz, diet-plan or chat features. If a child's information has been supplied, contact us so we can assess and address it. Any future feature that processes children's information requires its own appropriate safeguards and parental process.

10. Updates

The date above identifies this notice version. Material changes will be explained, and fresh permission requested where required. Continued browsing is not treated as consent to a new optional purpose.