TruWe ("TruWe", "we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and the choices you have. By using truwe.in, you consent to this policy.

1. Information we collect

• Identity & contact details: name, email, phone, billing and shipping addresses.
• Order information: products purchased, payment status, order history.
• Payment information: processed by PCI-compliant gateways (e.g. Razorpay, Shiprocket Checkout, Shopify). We do not store card numbers or CVVs.
• Wellness preferences (optional): answers you provide in our quiz to recommend products.
• Device & usage data: IP address, browser, device type, pages viewed, referral source, cookies and similar technologies.

2. How we use your information

• To process orders, payments, shipping and customer support.
• To send transactional messages (order updates, delivery tracking, refunds).
• To improve the site, our products and the shopping experience.
• To send marketing communications, only if you have opted in. You can unsubscribe any time.
• To detect fraud, abuse and ensure security.
• To comply with applicable Indian law.

3. Sharing of information

We share data only with trusted partners necessary to operate the business:

• Payment gateways (e.g. Razorpay) for processing payments.
• Logistics partners (Shiprocket, Delhivery, Bluedart, DTDC, etc.) to deliver orders.
• Cloud, analytics and email service providers acting on our instructions.
• Government authorities when required by law.

We do not sell or rent your personal data to third parties.

4. Cookies

We use cookies and similar technologies to remember your cart, keep you logged in, measure traffic and improve performance. You can control cookies through your browser settings; disabling them may break parts of the site.

5. Data retention

We retain personal data only as long as needed for the purposes described above and to meet legal, tax and accounting obligations.

6. Security

We use industry-standard safeguards including HTTPS encryption, access controls and secure cloud infrastructure. No system is 100% secure, but we work hard to protect your information.

7. Your rights

You can request access, correction, or deletion of your personal data, or withdraw marketing consent, by emailing hello@truwe.in. We will respond within a reasonable timeframe as required by applicable law.

8. Children's privacy

Our products are intended for adult purchasers. Minors should use the site only with the involvement of a parent or guardian. We do not knowingly collect personal data from children under 13.

9. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available at truwe.in/policies/privacy-policy.

10. Contact

For privacy questions, email hello@truwe.in.