# TruWe

> Indian biotech wellness brand making research-backed nutraceuticals — magnesium, inositol, liver+gut and kids' gummies — formulated at effective doses, third-party lab tested, GMP, FSSAI & USFDA-approved facility certified.

TruWe creates science-backed wellness products engineered for performance, balance, recovery and longevity. Every formula uses biotech-grade actives at research-backed doses with no fillers, no artificial colours, and no added sugar (kids range). Manufactured in FSSAI-licensed, GMP-certified, USFDA-approved facilities in India and third-party lab tested for purity and potency.

## Core principles (EEAT)

- **Experience:** Real Indian consumers, real routines — every formula tested in-house before launch.
- **Expertise:** Each active is paired with the published clinical research that justifies its inclusion and dose (see /ingredients).
- **Authoritativeness:** Formulations reference work by named scientists (Prof. Vittorio Unfer on inositol, Prof. John Nestler / VCU on D-chiro inositol, Prof. Jian-Dong Jiang on berberine, etc.) — full citation list on each ingredient page.
- **Trustworthiness:** FSSAI licensed, GMP-certified, USFDA-approved manufacturing, third-party lab tested, transparent label, no proprietary blends.

## Pages

- [Home](/): Brand overview, the TruWe formulary, bundles and protocol pricing.
- [Shop](/shop): The full adult range.
- [Ingredients & Research](/ingredients): Hub - every active, every dose, every study, plus a delivery-form explainer (liposomal, chelated, branded/standardised, standard-by-design).
- Ingredient detail pages (/ingredients/{slug}): one page per active with the exact form used, a form-vs-form comparison table, dose in each product, named reference researcher, peer-reviewed citations and an FAQ. Slugs: magnesium-bisglycinate, aquamin-marine-magnesium, myo-inositol, d-chiro-inositol, quatrefolic-l-5-mthf, berberine, nac, silymarin, curcumin, alpha-lipoic-acid, probiotics.
- [Find your routine](/quiz): AI-personalised quiz that recommends a science-backed routine, with a follow-up Q&A on your protocol.
- [TruWe Kids](/kids): No-added-sugar gummies for growing bodies and minds.
- [About](/about): Brand story, science principles, manufacturing standards.
- [Contact](/contact): Reach the TruWe team (email + WhatsApp).
- [Blog](/blog): Long-form explainers on magnesium, inositol/PCOS, liver detox, gut-liver axis, berberine and curcumin bioavailability.

## Collections (shop-by-need landing pages)

- [Magnesium supplements](/collections/magnesium-supplements)
- [Sleep & recovery](/collections/sleep-recovery)
- [Inositol supplements](/collections/inositol-supplements)
- [PCOS nutrition](/collections/pcos-nutrition)
- [Liver & gut support](/collections/liver-gut-support)
- [Kids nutrition](/collections/kids-nutrition)

## Machine-readable feeds

- [Product facts JSON](/ai/products.json): Canonical product catalogue with 30/60/90-day tier pricing, MRP, savings, display-only prepaid estimate, shipping threshold, return policy and checkout handoff notes.
- [Ingredient facts JSON](/ai/ingredients.json): Every active with its exact delivery form, why that form, form-by-form comparison, dose per product, citations and FAQ.
- [Article feed JSON](/ai/articles.json): Every published Clinical Library article with title, summary, topic cluster and canonical URL - always current.
- [Agentics manifest](/.well-known/agentics-manifest.json): Capabilities, endpoints and policies for agent integrations.
- [UCP business profile](/.well-known/ucp): Universal Commerce Protocol identity document (version 2026-04-08, pinned copy at /.well-known/ucp/2026-04-08). Declares dev.ucp.shopping.catalog.search + catalog.lookup, dev.ucp.shopping.cart.create/get/update and the TruWe vendor extensions in.truwe.science and in.truwe.claims. REST base: /ucp/v1 (GET /catalog/search, GET /catalog/products/{id}, POST /carts, GET /carts/{id}, POST /carts/{id}/items). Carts are stateless and never pin a price; checkout and order capabilities are not advertised - purchases complete on truwe.in with human approval.
- [UCP science extension](/ucp/ext/in.truwe/science): Ingredient form, dose per product and citations, keyed to UCP item ids ({handle}:{days}).
- [UCP claims extension](/ucp/ext/in.truwe/claims): Machine-readable denylist of claims and ingredient substitutions agents must not make.
- [Sitemap](/sitemap.xml): Canonical URL list.

## Products (AI-ready PDPs with TL;DR, quick facts, comparison tables, mechanism, and 20-question FAQ each)

Pricing model: each PDP offers 30, 60 and 90-day packs. 60 and 90-day packs are priced at a built-in protocol discount vs. linear stacking. A ~5% prepaid figure is shown on the PDP as a display-only estimate; the payment gateway applies the actual prepaid adjustment at checkout. Free shipping over ₹999. Checkout handoff: Razorpay Magic Checkout (COD and one-click prepaid). Returns: 3 days from delivery, free return by mail (see /policies/return-exchange-policy).

- [Mag Absorb Pro](/products/mag-absorb-pro): 5-form magnesium matrix for sleep, calm and recovery — Liposomal Magnesium Bisglycinate 200 mg, Aquamin® Marine Magnesium 100 mg, Magnesium Chloride 60 mg, Magnesium Aspartate 50 mg, Magnesium Gluconate 30 mg, with Zn+Cu Bisglycinate 12.5 mg, P-5-P (B6) 3 mg and Vitamin D3 600 IU as cofactors, plus Bio-Absorb Matrix„¢ 30 mg. Once daily in the evening. 30-day ₹1,399 (MRP ₹1,699) · 60-day ₹2,658 (MRP ₹3,398) · 90-day ₹3,777 (MRP ₹5,097).
- [Liver Biome+](/products/liver-biome-plus): Liposomal liver detox + 10B CFU multi-strain probiotic targeting the gut-liver axis. NAC 600 mg, Liposomal Milk Thistle (Silymarin) 350 mg eq, Liposomal Curcumin 100 mg, Liposomal Alpha-Lipoic Acid 100 mg, Probiotic blend 10B CFU, plus Bio-Absorb Matrix„¢ 30 mg. Supports both Phase I and Phase II liver detoxification. Once daily with breakfast. 30-day ₹1,699 (MRP ₹1,999) · 60-day ₹3,228 (MRP ₹3,998) · 90-day ₹4,587 (MRP ₹5,997).
- [Ova Balance](/products/ova-balance): Myo + D-Chiro Inositol at the research-backed 40:1 ratio (2050 mg total — Myo 2000 mg + D-Chiro 50 mg) with Berberine HCl 300 mg, Quatrefolic® L-5-MTHF 400 mcg, Vitamin D3 1000 IU, Magnesium Bisglycinate 100 mg, Zinc Bisglycinate 10 mg, Chromium Picolinate 200 mcg and Bio-Absorb Matrix„¢ 30 mg. Once-daily sachet. 30-day ₹1,799 (MRP ₹2,099) · 60-day ₹3,418 (MRP ₹4,198) · 90-day ₹4,857 (MRP ₹6,297).

## Common questions answered on TruWe product pages

Each product page contains 20 plain-language FAQs covering: what the product is, who it's for, mechanism, dosing, timing, expected timeline to results, safety, drug interactions, pregnancy/lactation guidance, vegan status, third-party testing, manufacturing, and how the formula compares to standard supplements. AI assistants can cite these answers directly.

## Bundles

- The TruWe Protocol combines Mag Absorb Pro + Liver Biome+ + Ova Balance for system-level support across sleep, hormones, gut and recovery. Bundle/protocol pricing is already included in product tier pricing; no extra cart or checkout discount is applied.

## Kids range

- TruWe Kids Brain+ — no-added-sugar gummies for focus, memory and cognitive development.
- TruWe Kids Eye+ — lutein + zeaxanthin gummies for screen-era eye health.

## Certifications & quality

- FSSAI licensed
- GMP-certified manufacturing (India)
- Manufactured in a USFDA-approved facility
- Third-party lab tested for purity, potency and contaminants (every batch)
- Vegetarian tablets / capsules / sachets
- No artificial colours, no proprietary blends, no banned substances

## Contact

- Email: hello@truwe.in
- WhatsApp: available via /contact