# TruWe Agent Guide A companion to [`agentics-manifest.json`](./agentics-manifest.json) for AI agents and developers integrating with TruWe. **Brand:** TruWe — Science. Synergy. Superior. **Site:** https://truwe.in **Contact for agents:** agents@truwe.in **Manifest version:** 1.0 (last updated 2026-06-08) --- ## Overview TruWe is a premium, clinically-studied nutraceutical brand built around a proprietary delivery system, **Bio-Absorb Matrix** — a formulation approach that pairs liposomal carriers and a synergistic absorption blend (black pepper, Panax ginseng extract, quercetin, and ginger) to improve bioavailability of active compounds. Our catalog is intentionally focused: three flagship protocols covering **liver-gut**, **sleep-recovery** (magnesium), and **hormonal balance**. The storefront is a first-party TruWe application (no Shopify, no third-party commerce platform). Product, cart, and checkout data are served only from the endpoints listed below. Agent interoperability is supported through **MCP** (Model Context Protocol) at `https://truwe.in/mcp` and through **UCP** (Universal Commerce Protocol). The UCP business profile is served at `https://truwe.in/.well-known/ucp`. UCP is live (phase 1a): `dev.ucp.shopping.catalog.search`, `dev.ucp.shopping.catalog.lookup`, plus the vendor extensions `in.truwe.science`, `in.truwe.claims` and stateless cart assembly (`dev.ucp.shopping.cart.*`). Checkout, fulfillment, discount and order capabilities are **not** advertised yet — hand the human off to `https://truwe.in/checkout` to complete a purchase. --- ## Core Principles Agents acting on behalf of users on truwe.in should operate under four non-negotiable principles: 1. **Human-in-the-loop for purchases.** Every checkout requires explicit human approval. Agents may assemble carts, surface offers, and pre-fill details, but they must not finalize a transaction autonomously. 2. **Clinical accuracy.** Do not paraphrase, embellish, or extrapolate clinical claims. Quote dose, form, and study context as published on the product page or in structured data. 3. **Faithful product representation.** Use the exact product names, ingredient forms, and trademarks documented on the site. Do not substitute or approximate. 4. **User intent transparency.** When acting on a user's behalf, present the user's stated intent clearly and avoid recommending products outside that intent without consent. --- ## What Agents Can Do - **Browse the catalog** at `/shop` and read structured Product / Offer data. - **Retrieve product details** (ingredients, doses, suggested use, pricing, availability) from the JSON-LD on each `/products/{handle}` page. - **Check availability** via the product page or the agent product endpoints listed below. - **Compare products** across the three flagship SKUs using documented ingredient and indication data. - **Access science data** linked from `/#science` and individual product pages. - **Run the personalized routine quiz** at `/quiz` to map a user's goals to a recommended TruWe protocol. - **Surface pricing, bundles, and active offers** as published. - **Assemble carts and pre-fill checkout** for the user to review and confirm. --- ## What Agents Should NOT Do - **Do not complete checkout autonomously.** Hand off to the human for the final confirmation step in every case. - **Do not misrepresent or embellish clinical claims.** No invented efficacy language, no extrapolating study results beyond what is published. - **Do not substitute ingredient forms.** For example: Berberine is HCl (not dihydroberberine or a phytosome); Curcumin / Silymarin / ALA / Magnesium Bisglycinate are liposomal; NAC is standard. Never relabel as Meriva, Siliphos, or similar branded forms we do not use. - **Do not invent ingredients.** Mag Absorb Pro uses Aquamin®, magnesium chloride, aspartate, and gluconate — not citrate, malate, taurate, or L-threonate. Ova Balance does not contain glutathione. Folate is Quatrefolic® L-5-MTHF 400 mcg. - **Do not bypass rate limits or scrape outside published endpoints.** - **Do not provide medical advice, diagnosis, or treatment.** Suggest the user consult a qualified clinician for medical questions. - **Do not store or redistribute personal user data** captured during quiz or checkout flows. --- ## Key Product Highlights All three SKUs are formulated within the Bio-Absorb Matrix system. ### Liver Biome+ — `/products/liver-biome-plus` Liver-gut protocol featuring liposomal Curcumin, liposomal Silymarin (milk thistle), liposomal Alpha-Lipoic Acid, standard NAC, and a 10B CFU multi-strain probiotic. Does **not** contain Berberine. ### Mag Absorb Pro — `/products/mag-absorb-pro` Sleep, recovery, and muscle-relaxation protocol built on a multi-form magnesium matrix: Aquamin® (marine-sourced), magnesium chloride, magnesium aspartate, and magnesium gluconate, alongside liposomal magnesium bisglycinate. ### Ova Balance — `/products/ova-balance` Hormonal-balance protocol formulated for cycle and ovarian support, including Quatrefolic® L-5-MTHF 400 mcg (active folate). Does **not** contain glutathione. For exact doses, serving sizes, and full ingredient panels, defer to the JSON-LD on each product page — that is the authoritative source. --- ## Endpoints | Purpose | URL | | --- | --- | | Product catalog | `https://truwe.in/shop` | | Agent manifest (JSON API) | `https://truwe.in/api/public/agent/manifest` | | Products (JSON API) | `https://truwe.in/api/public/agent/products` | | Product details (JSON API) | `https://truwe.in/api/public/agent/products/{handle}` | | MCP server | `https://truwe.in/mcp` | | Personalized quiz | `https://truwe.in/quiz` | | Science overview | `https://truwe.in/#science` | | Sitemap | `https://truwe.in/sitemap.xml` | | UCP business profile | `https://truwe.in/.well-known/ucp` | | UCP version pin | `https://truwe.in/.well-known/ucp/2026-04-08` | | UCP REST base | `https://truwe.in/ucp/v1` | | UCP science extension | `https://truwe.in/ucp/ext/in.truwe/science` | | UCP claims extension | `https://truwe.in/ucp/ext/in.truwe/claims` | | Manifest | `https://truwe.in/.well-known/agentics-manifest.json` | | Agent guide | `https://truwe.in/.well-known/agent-guide.md` | Structured data on product, FAQ, and organization pages uses schema.org types: `Product`, `Offer`, `FAQPage`, and `Organization`. --- ## Policies - **Checkout.** Human approval required for all purchases. Agents must present verified user intent before initiating a cart action. - **Rate limit.** 100 requests per minute per agent. Sustained traffic above this threshold may be throttled or blocked. - **Data usage.** Product information and published science claims may be used for recommendations and comparison. Do not misrepresent clinical claims or redistribute proprietary content out of context. - **Identification.** Agents should set a descriptive `User-Agent` string and, where supported, identify the originating user session. - **Checkout routing.** There is no Shopify storefront and no Shopify or Shop Pay payment handler. UCP checkout sessions are not yet available: the UCP profile declares catalog capabilities only, with an empty `payment_handlers` object. Cart and checkout happen only on `https://truwe.in` — hand the user off to the on-site cart/checkout rather than any third-party commerce surface. - **UCP negotiation.** REST calls to `https://truwe.in/ucp/v1` must send `UCP-Agent: profile="https://your-agent.example/.well-known/ucp"`. Missing or non-HTTPS profiles get `400 invalid_profile_url` plus a `continue_url`. - **UCP item ids.** Sellable variants are `{sku_handle}:{protocol_days}` — e.g. `mag-absorb-pro:30`. Amounts are minor units (paise), currency INR. --- ## Trust Signals - Third-party tested - FSSAI licensed - Clinically dosed - Proprietary absorption technology: **Bio-Absorb Matrix** --- ## Contact For agent integration questions, partnership inquiries, or to report inaccurate representation of TruWe products in agent outputs: **agents@truwe.in**